To promote the new era of mobility, GM has brought in several famous people. Among them is the writer Malcolm Gladwell, author of the book “Tipping Point. How Minor Changes Lead to Global Changes ”.

GM Global Marketing Director Deborah Wahl said: “There are times in history when things change. Inflection points. We believe that the moment has come for the massive introduction of electric vehicles. " The auto giant dreams of "transferring everyone to electric cars" in order to "create a world with zero accidents, zero emissions and zero traffic jams." The new logo of the concern should underline this historic transition. Maintaining continuity, the designers changed the font, and rounded the corners of the square frame.


Over the next five years, GM will launch 30 electric vehicles based on the Ultium platform, starting with the GMC Hummer EV and Cadillac Lyriq. $ 27 billion was allocated for their launch and development of autonomous movement technology. The Everybody In campaign was launched to promote technological progress and changes in society, accessible movement, and to advertise a new brand identity.

Likewise, KIA has chosen to emphasize its adaptation to the rapid changes in the industry. The new logo looks more modern and resembles a personal signature. Of course, the mobility of the future cannot be done without the electric models of the new generation (the firstborn will be the Kia CV).

#Imagine by Kia 2019, although some elements have been tweaked.

More details about its strategy, philosophy and goals will be revealed by KIA on January 15 at the New Kia Brand Showcase digital event. In the meantime, in addition to the logo, the company has unveiled a new slogan, Movement that inspires. We add that to mark a new stage in life, not so long ago, the logo was corrected by such an auto giant as Volkswagen, and the new logo found the union of FCA and PSA - Stellantis. The BMW badge has undergone minor adjustments, again to reflect the massive shift towards green technology.

Things to know (Q&A)

Why did Kia change its logo?

Kia has relaunched its brand in India with a new company logo and company slogan ' Movement that inspires '. ... The company claims that the latest development symbolises Kia becoming an enterprise that invests in and produces more than just vehicles to offer a long-range of sustainable mobility solutions.

Is Kia changing its logo?

Kia unveils new logo and global brand slogan to ignite its bold transformation for the future. January 6, 2021 – Kia has revealed its new corporate logo and global brand slogan that signify the automaker's bold transformation and all-new brand purpose.

What is the new logo of Kia?

The new Kia logo is accompanied by a new brand slogan as well — Movement that Inspires. The rebranding entails the launch of the 2021 Kia Seltos and 2021 Kia Sonet bearing the new insignia along with other minor updates as well. The updated Seltos and Sonet will be launched in the first week of May 2021.

Is the GM logo changing?

American automotive company General Motors has made its first substantial logo change in more than half a century as part of its pivot towards electric vehicles. ... Its navy backdrop has been replaced by a rounded, bright blue gradient border to evoke "the clear skies of a zero-emissions future," General Motors (GM) said.

Can we change Kia logo?

Changing your previous Kia badge on your current vehicle is not possible due to the physical design and shape of the new Kia logo.

What does Kia logo mean?

The red stands for the company's passion and energy , and the white stand for loyalty and purity. Another element of design worth-noting is the ellipse shape encircling the letters, Kia. This shape symbolizes the earth, and it denotes Kia's global presence. Further, Kia uses a simple custom logo typeface.

Which Kia models have the new logo?

At the beginning of 2021, Kia revealed its brand new logo & slogan, (initially expected to debut on the Kia K5 itself) so the South Korean automaker started to apply the new logo after the All-New K8 inaugurated it. 28